ERKRATH 51.2213° N 6.9073° E

Every good design begins with an even better story

When we started this journey, we set out with a story to tell, and the goal of bringing progressive design to a wider audience. But the thing is, design itself is a funny thing. Most people think design is just about how something looks. And while it definitely is about how something looks, it’s equally about how it feels, how it moves, and how it fits in and works within its environment.

Design isn’t just for art – it’s for life

With that said, we design each leather jacket, each coat, each t-shirt, each pair of jeans, not only with looks in mind, but we also consider how it feels, and how it might contribute to a person’s lifestyle. How does it move with the body? How does it change over time? How does it fit in to a person’s everyday life? Answering these questions definitely takes some creativity.

And this is the place where that work is done – in our design studio in Erkrath, Germany. It’s an incredibly stimulating place, with ideas, materials and inspiration everywhere you look. And for each collection, the goal remains the same: to bring all of those ideas, stories and inspiration together so that it makes sense.

However, that’s something that’s always much easier said than done. Because when you have a ton of inspiration, it can be so overwhelming that you just don’t even know what to do with any of it.

The thing is, you don’t think your way to creative work. Instead, you work your way to creative thinking.

But at the end of the day, the ultimate inspiration is the deadline