BERLIN 52.5200° N 13.4050° E

Just like herpes, a reputation is with you forever

Ok maybe not forever…but it’s something that’s hard to shake. And paradoxically, it’s also something that can disappear in a second. Case in point: a negative reputation can stick to you like a bottle rat to a promoter. But on the other hand, a positive reputation is even trickier. It can take years and years to build, and only seconds to come crashing down in to a steaming heap of rubble.

Pretty uplifting, isn’t it? On the lighter side of things, we developed a reputation at Berlin Fashion Week for throwing the craziest parties. And specifically speaking, parties in sex clubs where guests took part in activities that would surely get them disowned by their parents.

SO THIS PAST FASHION WEEK, WE HAD A REPUTATION TO LIVE IT UP

And although the goal – throwing the best party possible – never changes, the means to achieve that goal did. So this time around, we tried something new. Namely, we changed up the location and threw this year’s party in Anomalie – an unreal event location with a huge outdoor area as well as indoor area. Both of those were turned in to a portal in to another world….Tigha Island. And as always, we’ll just let the pictures do the talking here.